LONGEVITY – this term is currently omnipresent. As present as the term wellness was a few years ago. One can only hope that longevity will not become as inflationary in a few years as wellness has already become. Everything is wellness, and I sometimes wonder when the first wellness cigar will hit the market.
The popularity of longevity is of course also due to the fact that wellness has become outdated. Guest behaviour has changed, especially after Corona. It is no longer enough to simply pamper guests with pleasant treatments. Guests want their holiday to provide added value, a sustainable benefit. They want experiences, they want interaction, they want excitement and adrenaline on one side, and total relaxation on the other. Years ago, Matthias Horx coined the term “Selfness.” Following the sixth Kondratieff cycle, after the cycle of information comes the cycle that once again places humans at the centre.
This is hardly surprising, since many of us have lost our balance, our centre, our harmony. The flood of information and speed – owed in part to social media – is hardly manageable anymore. AI intensifies all this even further. Fact or fake, who can still tell? All of this causes stress. Generation Z likes to talk about work-life balance, whatever they may mean by that.
The fact remains: our sleep quality has drastically deteriorated in recent years. This is the root of all evil. Poor sleep means we release more of the stress hormone cortisol. This, in turn, is a testosterone killer, which reduces sperm quality and restricts our libido. In addition to sleep, the factors of nutrition and exercise play a crucial role when it comes to our health, vitality, and quality of life. It is important to understand that exercise must not be limited to cardio fitness. Strength training is essential for our health and fat burning. Muscles protect our inner organs and our spine. Neuroathletic training will play a very important role in the future. Already well known in elite sports, we now understand that this form of training is especially important for “everyday people” and “best agers.” Learn more about this from our expert, Mag. Konrad K. Höfinger.
Back to longevity. What does it even mean? To live long? That is far too simplistic. It is about living as long as possible in good health, vitality, and harmony with oneself. It is not about living forever, as many Americans think. Swallowing 100 colourful pills a day and, if possible, being frozen after death is – at least from the perspective of our experts and myself – not the solution. I cannot even imagine what it would be like to be thawed and awakened 100 years later in a completely foreign and incomprehensible world.
Our philosophy is: to make the best out of each stage of life. To remain healthy, vital, and fit. It is about prevention rather than rehabilitation, about quality of life. Unfortunately, in the DACH region we have a sickness system, a pathogenic concept, which will inevitably collapse in the near future – indeed, it must collapse.
This is why we (a team of experts from various fields, a think tank) decided to engage intensively with the topic of LONGEVITY. We have developed LIVING MOMENTS – THE LUXURY LONGEVITY HEALTH SUITE.
In this context, it is also interesting to note that recent studies show the following: over 50% of hotel guests would be willing to invest more in longevity services, especially in relation to sleep, nutrition, and exercise coaching. However, only 11% of the hospitality industry in the DACH region is seriously addressing this topic. Even though longevity is on everyone’s lips, the real question is: how can it be successfully implemented in a hotel? How do you create a sustainable experience for the guest? How do you generate – and this is of course a justified wish – repeat guests? In the pathogenic field, there are already very successful business models, almost all of which are related to some form of diet. A very good doctor once wrote a book: “Dieting is the surest way to obesity.”
This is precisely what we want to avoid with our concepts Living Moments and Living Time (the latter designed for smart business apartments for long-stayers, best ager residences, and private use). Our ideas are not pathogenic, but salutogenic concepts. Salutogenesis is the science of health.
Based on this principle, our suites, apartments, chalets, etc. are designed. Regardless of design and size – which are always tailored individually to each project – they follow the same criteria: geomancy, sustainability in terms of materials, and our Emotional Human Design concept. The consistent separation between entrance and living room, between living room and bedroom, and between bedroom and bathroom is essential. Together with our international expert in healthy sleep, Prof. Dr. Med. H.C. Günther Amann-Jennson, we developed a very special bedroom including the Samina Gravitas Bed, which measurably improves sleep quality. This bed contains no metal, is grounded, and has a tilt of 3.5°, which positively influences lymphatic activity and combats sleep apnoea. Like the entire suite, the bedroom features a sophisticated light, sound, aroma, and air quality concept. Users can easily set up different sleep and wake rituals, and the room ensures absolute and essential total darkness (melatonin release) during the night.
Living Moments transforms within minutes – easily and seamlessly – into five different modes: leisure, business, fine dining, private gym, and private spa. A new dimension. The old saying “My home is my castle” is redefined here.
And Living Moments is the perfect symbiosis of sustainability, architecture, design, function, emotion, and valid scientific processes. Sleep, HRV, VO2 max, metabolic, and DNA-based nutritional analyses are also integral parts of this suite.
We also train longevity coaches for our hotel partners. The private spa is equipped with vegan skin care products of the highest level.
LIVING MOMENTS is an ALL-IN-ONE concept. From the initial design planning, turnkey realisation, and all evidence-based processes, to staff training.
Guests today and tomorrow are looking for more than just a beautiful room – they want a measurable, sustainable experience. An experience that noticeably and measurably enhances their health, vitality, and quality of life. Only then will they become repeat guests.
We look forward to accompanying you in the development and realisation of your individual dream project.
Yours sincerely,
Joachim G. Hallwachs
